ABC Bullion Host Australian Open 2025 Golden Ticket Experience for VIP Guests
29 January 2025
ABC Bullion, a Pallion company, is the proud Partner and Official Trophy Manufacturer of the Australian Open.
Every year, ABC Bullion’s sister company W.J. Sanders handcrafts the entire suite of players trophies from Australian ABC Bullion Silver. It takes the W.J. Sanders team over 650 hours to manufacture the trophies and the silver featured in this year’s suite has been sourced from Evolution Mining’s Cowal Mine.
Over finals weekend of the 2025 Grand Slam, ABC treated its VIP guests to a curated experience in the ABC Private Suite overlooking the iconic Rod Laver Arena.
The experience in the ABC Bullion Private Suite included an exclusive trophy appearance, a whisky tasting from 24ct ABC Bullion Gold Whisky Tumblers made by the same artisans who crafted the Australian Open trophies and a pre-match analysis from Legends of the Game. Not to mention a six-course Australian-inspired menu with matched Australian wines.

Legend of International Tennis, Mark Philippoussis joined us for a pre-match analysis ahead of the Women’s Final. We also received a few insights into the world of international tennis and what players Mark thinks will be game changers.

Ahead of the Men’s Final, tennis legend Tommy Haas joined the ABC Bullion Private Suite for an exclusive pre-match. He shared fascinating insights into the world of international tennis, including his experience in the tennis world.
ABC Bullion was delighted to also create exclusive lapel pins for key partners of the 2025 Australian Open and Tennis Australia, featuring the iconic Norman Brookes Challenge Cup.
Each pin was meticulously crafted from the same Australian ABC Bullion Silver used in this year’s suite of Australian Open trophies, sourced from Evolution Mining’s Cowal Mine.
To read more about the making of the Australian Open 2025 trophies and watch the full video, click here.